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Branding agencies create branding materials that define who a company is to their customers, differentiate the company from competitors, and communicate the unique value the company provides.

A branding agency is a type of a marketing agency which specializes in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent of their clients. Branding agencies may also handle advertising and other forms of promotion.

As with advertising agencies, typical branding agency clients come from all sectors including businesses and corporations, non-profit organisations and government agencies. Branding agencies may be hired to produce a brand strategy or, more commonly, a brand identity, which can then be output via a branding campaign, which is a type of marketing campaign.

Branding agencies may be hired to produce a brand strategy or, more commonly, a brand identity, which can then be output via a branding campaign, which is a type of marketing campaign.

Branding agencies create branding materials that define who a company is to their customers, differentiate the company from competitors, and communicate the unique value the company provides.

Images provided by Heydays.

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  1. Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.

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About Mike McAlister

I’m a WordPress developer, web craftsman, pixel critic and Beatles enthusiast currently living in San Francisco, California. I take photos, collect vinyl records and drink really good coffee.

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